Founder and CEO
Reuben founded IndegoX as a service design consultancy that brings positive transformation to enable users and organisations to fulfil their purpose.
His extensive experience across diverse industries provides him with a highly specialised and unique skillset for traversing cultural, political, physical and digital environments. What also sets him apart from others in the field of innovation is that he also has extensive experience in seeing projects all the way through from strategy to product delivery.
In his previous role at Dentsu Aegis Network’s Global Data Innovation Centre he was Director of User Experience and Interface, overseeing the experience design of artificial intelligence systems. Prior to that, he held management roles in digital content analytics, interior architecture, service design, medical research and policy development.
Reuben is on the adjunct faculties of the National University of Singapore, Nanyang Technological University and the Strate School of Design, where he regularly trains and teaches organisations and students in service innovation design and digital transformation.
Apart from advising several startups, he is also an entrepreneur and co-founded a cafe that supports the arts community in Singapore.
Reuben holds a Master of Commerce and Economics (International Business) and a Bachelor of Industrial Design (Hons) from the University of New South Wales, Australia.
He is also accredited by TÜV SÜD PSB as an Expert Singapore Certified Management Consultant (SCMC-1911-E0034).
Yew Hong Chong
Chief Product Officer
Yew Hong joins IndegoX as a Chief Product Officer with the hope of helping organisations innovate, enter new markets and reinvent themselves.
In his career to date, he has enabled companies like 3M, Baxter and Cardinal Health gain new customers, create new products and improve productivity. He is a micro-entrepreneur and has also advised technology startups and more recently co-founded a children’s fashion label. Up until 2015, he was actively involved in people development at a volunteer organisation for over 10 years. What motivates him is the continued opportunity to work on projects with social-business impact.
He has over 19 years of experience across diverse industries including medical device, materials, food and beverage and consumer businesses. And has held roles in product development, project management, reasearch & development, design decision making, process improvement, business development and e-commerce.
Aside from dividing his time between work and family, he is an avid travel and street photographer.
Yew Hong read engineering at UMIST (United Kingdom) and has an MBA from the Alliance Manchester Business School.
As a specialist and team lead in conducting interviews, Claire has more than six years of experience conducting oral history interviews. She brings to IndegoX her collaborative skills and her attention to detail. With a background in History and Social Work, she not only possesses strong research skills, Claire is also an active listener. Coupled with an inquisitive mind, she is in a good position to help individuals uncover insights to perceived problems.
Her 15-year career includes being a key member of the secretariat team for government consultative groups. She has also conducted training sessions and facilitated oral history workshops targeted at varied groups, ranging from students and educators, to professionals in overseas archives.
The Design Abode is an award-winning environmental design studio that delivers honest & unpretentious spatial solutions unique to each situation. They value thoughtful spaces that respond to their environment & occupants, built upon the fundamentals of context, culture and craft.
The Design Abode seeks to bring authentic hospitality experiences whether it’s a home for a single family, an office for a corporate organisation, or a hotel for the global community. They adopt an integrated approach to environmental design, from the external landscape, to the built structure, to the interior fittings.
Their award-winning work includes The Canopi, Lattice80, WorkCentral, Spinelli, Saybons, YTC hotels, UOB Tech Innovation Hub, as well as many residential projects.