This is a holistic approach to examining any service, system, or experience.
We begin by looking at the Purpose of the whole system, followed by getting a good understanding of the types of Users involved. We consider all Systems and Processes, the existing Innovation Culture, all digital
touchpoints, and then all other Experience touchpoints.
Having clarity about the context and purpose of a project is the first step to aligning the many moving parts (and people) in complex situations.
Websites, apps and social media are often the first point of contact with customers today, yet with all the noise and distractions of the digital age, how do you get your message across or achieve your objectives?
Our Web + Digital Audit looks at every touchpoint, user behaviour and overall design structure of your products, giving you an understanding of what works well and what doesn't.
The result of this process will lead to optimisation of conversions and acquisitions, with strategic recommendations for ongoing improvement.
How do users engage with content? What topics do they care about? With our proprietary data tools that measure the performance of content, we are able to define new topics and areas to engage with your customers.
The information we uncover can be directly used for building refreshing content strategies. If you care about SEO, this will also be relevant to you!
INDUSTRIES WE'RE FAMILIAR WITH
While this is a short list of industries we have worked within, we are completely comfortable with uncertainty and new challenges.
Advertising & Media
Food & Beverage