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The UX of Life Session 3: How do you take Risks? (16 September 2020)

The UX of Life is a series of free online workshops that share design principles and purpose-led behavioural insights that are applicable to life in general. While our work usually looks at human behaviour in systems, services and experiences - it seems to always reveal truths about ourselves! We have also created a YouTube channel to host the recordings and other related videos.

For this third instalment, we will look at Risk from different perspectives. Our guest for this session will be Saif Farooqui, a Technical Analytics Lead at Facebook.

Wednesday, 16 September 2020

10am Singapore time (+8 GMT)

Saif Farooqui

Saif Farooqui is a Technical Analytics Lead at Facebook, where he applies analytics, data science and data engineering skills to build and measure trust and safety solutions for the ecosystem.

Saif is also the analytics mentor for the Facebook Startup Station Singapore program, (, a strategic angel for a Draper Associates backed computer vision startup ( and a technical advisor for a seed stage personalised cooking startup ( He’s also a regular on the technology speaking circuit on topics such as data science, programming and marketing, collaborating with General Assembly, SGInnovate, MarColl and GREE Ventures.

The Background of UXoL

Because of the nature of our Service Design, UX and Transformation work, it can also be a good starting point for those who might be interested in understanding the Why behind the design process. Understanding the Why is a key factor in designing for impact. You might be taking on a role to manage a digital product, a team of designers or already be a designer - we believe this will be relevant to you. It’s also relevant if you want to apply design principles to address the complexity of dealing with human beings - many of our past participants had increased clarity even as they faced mid-career crisis or difficult workplace culture.

Some of the topics we intend to cover over time will include Courage and Anxiety, managing expectations, understanding how to overcome blind spots, and how to build trust. We have found that these concepts are applicable to life, organisations, leadership, and both digital/physical environments. Serving others is very much the core of the design methodology we use, whether you are a leader, manager or designer.

Wednesday 16 September 2020, 10am SGT (+8 GMT)

Please register your interest for the workshop here.

We will send out registration details much closer to the event itself so the message will be at the top of your inbox!

About Us

IndegoX is a multi-disciplinary design consultancy that is passionate about understanding people and how they can navigate complexity with more confidence. We often consult on service design, systems, products and technology, however we believe that people working in harmony are just as important as the systems that they work in - and this road to harmony is the harder journey that many leaders do not choose readily.



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